White Zero Feel FKM Rubber Strap

Sale price$120.00 USD

Lug Width: 20mm

Lug Width

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Designed to Move with You

Ergonomic 140.4° Arc

Forget stiffness. Our signature 140.4° ergonomic arc is engineered to mirror the natural curve of your wrist. The result? A strap that feels like it’s barely there, even after hours of wear.

Etched Texture

No Coatings Needed,Pure Comfort

No chemical coatings. No shortcuts. We applied a fine, precision-etched texture directly to the FKM rubber mold—enhancing surface softness through pure physical craftsmanship. The result? A strap that feels refined, never sticky, and remains comfortably dry even after long hours of wear.

132 Formulations Later

The Perfect Balance of Softness & Structure

Finding the right feel took time—132 tries, to be exact. Through meticulous fluororubber blending, we refined the formula to achieve the ideal balance: plush flexibility with a premium, structured finish. It’s softness you can feel, and strength you can trust.

Swap Straps in Seconds

Quick-Release Spring Bars

Style shouldn't slow you down. Our built-in quick-release system lets you change straps tool-free, in seconds—so you’re always ready for whatever the day brings.

Thoughtfully Curated Premium Packaging

Every strap comes in a luxurious presentation box—complete with a spring bar tool, spare spring bars, microfiber cloth, wrist sizing ruler, and care card. It's not just packaging, it’s an experience—designed for collectors, connoisseurs, and anyone who values the details.

Customer Reviews

Based on 1 review
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C
Christopher
GAME. CHANGER.

I have a serious strap habit. I love the way a simple change of strap can change the way a watch feels, the way it wears. It's like people changing clothes, each strap a different outfit that brings new character. When I saw the price on this strap I thought it could go one of two ways. Either it is the best FKM strap I'll ever purchase, or it is simply excellent marketing. I am so happy to find that it is the former. This is the most comfortable strap I have ever had and it looks good on just about everything. I had to go for the white option for versatility but may consider another color for the future. If you are on the fence about this just jump on over and enjoy it. I know I am!