JEAYOU x Reuben Schoots in Shanghai Independent Watchmaking Salon

On December 16, 2023, JEAYOU partnered with West Wood Time to host an Independent Watchmaking Salon in Shanghai, celebrating the artistry, innovation, and enduring spirit of independent watchmaking. The event brought together collectors and enthusiasts from across the country to explore the depth and creativity of this unique horological field.

Independent watchmaking represents a distinctive realm where technical mastery meets artistic vision. Each timepiece reflects a watchmaker’s dedication, respect for time, and pursuit of aesthetic excellence — from sculpting cases to crafting hands and movements, creating truly remarkable works of wearable art.

For this special salon, JEAYOU and West Wood Time invited Australian independent watchmaker Reuben Schoots to engage directly with attendees. Guests experienced close-up discussions with Reuben, gaining insights into his approach to design, craftsmanship, and innovation. The conversations and demonstrations highlighted the cultural and creative value of independent watchmaking, bridging tradition with modern exploration.

Participants also enjoyed a hands-on strap-making experience, discovering the artistry behind bespoke watch straps and deepening their appreciation for the intricate relationship between timepieces and their accessories. The event emphasized both the technical skill and the cultural significance that make independent watchmaking so compelling.

The JEAYOU & West Wood Time Independent Watchmaking Salon 2023 was more than an exhibition — it was a platform for dialogue, inspiration, and shared passion. By fostering connections between collectors, enthusiasts, and watchmakers, the salon contributed to the continued growth and appreciation of independent watchmaking culture.

JEAYOU remains committed to craftsmanship, innovation, and community engagement, creating exceptional straps and cultivating meaningful experiences for watch enthusiasts worldwide. Through initiatives like this salon, the brand continues to support the evolution and celebration of horological artistry.